Jay Suites – New York – November 9th
10:00 AM – 3:00 PM ET
Loyalty programs are increasingly falling into 2 categories:
One, that customers are indifferent to.
The other, where they actively engage with the brand.
We all want the program in which members actively engage.
Reward and point-based programs are still at the core, but those points now need to facilitate a meaningful value exchange between the brand and the customer. Every customer who buys from you or has ever bought from you, has value. Some provide sporadic but high value purchases; others buy frequently but at a lower price point and then some believe in your brand so much they send all their friends to buy from you.
As a savvy loyalty marketer who works to design valuable loyalty programs, no one understands the opportunity a leading value exchange provides better than you.
Reserve a seat to learn how to create a next-gen loyalty program with your peers and industry experts at the
Workshop Moderators
Vice President, Loyalty Strategy at Epsilon
Brad is a strategic marketing leader with a passion for customer retention and loyalty. He possesses a unique combination of a technical background with several years of strategic marketing experience, leading several marketing teams and programs. He is much in demand with marketers for his ability to design programs and experiences from the customer perspective that drive proven results.
Vice President, Loyalty Strategy Consulting at Epsilon
Claudia is a data-driven and customer-centric loyalty strategy leader developing new customer engagement programs across the globe for the past 14 years. She has loyalty expertise across multiple industries: Beauty, Retail, Cruise Lines, and Financial Services, and also brings brand experience from years of leading loyalty programs at Gap Inc. and Celebrity Cruises.
What to expect
Understand what matters most to members, and when, building an emotional connection.
Learn how to increase your customer lifetime value by establishing an exchange of value.
Transform loyalty marketing from a CRM function to a brand advocacy program.
Why you should join
Epsilon Loyalty Labs brings together industry experts to help modern marketers understand the science of value exchange and turn loyalty members into passionate advocates!
Agenda
10:00 am – 10:30 am
Reception, Welcome, Meet your peers
10:30 am – 12:30 pm
Workshop
12:30 pm – 1:30 pm
Lunch and Networking
1:30 pm – 2:30 pm
Use Cases and Real World Examples
2:30 pm – 3:00 pm
Closing
Jay Suites
Private Room: Presley Room and Lounge
15 W 38th St, New York, NY 10018, United States
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