Facilitative Friction – Balancing Risk and Customer Experience
Successfully Held on 31st January 2024
Presented by
Here’s what we discussed:
In the face of ever-evolving fraud schemes, product owners, leaders, and innovators grapple with how to create a safe and seamless user experience while managing risk. The fundamental question, “How do we balance risk and ensure an exceptional customer experience?” is one all business leaders must now ask themselves—and the answer will vary depending on your specific use case and customer.
Identity authentication and verification throughout the customer lifecycle is now commonly accepted as a must-have, but the path to implementing it without creating more user friction is less clear.
Justo Hernández, Solutions Engineer at Telesign, joined this interactive roundtable event which explored the most urgent topics in fraud prevention today, including how to:
- Prepare for emerging and prominent fraud schemes: what they are and how they impact your organization. Walk away with prevention strategies for International Revenue Share Fraud (IRSF), synthetic identity fraud, account takeovers, fake users, bots, and more.
- Understand multi-factor authentication (MFA): strengths, shortcomings, and opportunities with today’s most popular security frameworks.
- Define the right balance between security and a seamless user experience with scalable methodologies to distinguish safe users from fake users.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.