Facilitated Friction – Balancing Risk and Customer Experience
Successfully Held on January 31st, 2024
Presented by
Here’s what we discussed:
Evolving fraud schemes represent a growing threat to all businesses that leverage the digital world for customer acquisition and engagement. Identity authentication and verification throughout the customer lifecycle is commonly understood and accepted, but the framework that most efficiently balances security with a seamless user experience is business specific.
Product owners, leaders, and innovators with an interest in creating a safe and seamless user experience are left with a fundamental question, “How do we balance managing risk with ensuring an exceptional customer experience?”
Michael Lappin, Telesign’s Senior Director of Solutions Engineering, and other prominent executives in security joined for an interactive roundtable, that explored some of the most fundamental topics in fraud prevention today, including:
- Preparing for emerging and prominent fraud schemes: what they are and how they impact your organization. Walk away with prevention strategies for International Revenue Share Fraud (IRSF) , synthetic identity fraud, account takeovers, fake users, bots, and more.
- Understanding multifactor authentication (MFA) : strengths, shortcomings, and opportunities with today’s most popular security frameworks
- Defining the right balance between security and a seamless user experience with scalable methodologies to distinguish safe users from fake users
Solution Expert
Head of Solutions Engineering
Michael has been in the security/cyber security and incident response/forensic investigation and security software space for more than 20 years.
He has been certified in endpoint security technologies and messaging security, as well as eDiscovery, Governance, Risk and Compliance. Michael has worked on the cutting edge of AI/machine learning as well as orchestrated automation since 2015.
He is a specialist in the psychology of presales and pursues technical closure every day. At Telesign he has the privilege of leading and supporting the Solutions Engineering team.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.