The New Realities of Event Marketing
Presented by
Here’s what we discussed:
Today’s marketers are feeling the impact of several (relatively recent) universal truths: brand loyalty is waning, it’s harder to build trust, and customized experiences are not just desired – they’re expected.
Event marketing isn’t exempt.
In this session, we explored how marketers are getting creative, employing an Event-Led Growth approach to battle increasing competition, decreasing buyer attention, and heightened demand for personalized interactions.
This was a discussion-driven roundtable, and attendees were encouraged to share their own experiences and ideas during the peer-to-peer conversation.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.