Common Sense Virtual Roundtable:

Leveraging Partners to Crush Your H2 Revenue Goals

Successfully held on April 11th, 2024

Presented by

Here’s what we discussed:

In B2B tech, the average cycle of recruiting a partner to closing your first deal together is 6-9 months. If you’re taking too long to onboard, enable, or engage partners, that timeline only increases. Your H2 is going to feel the strain from any delays you’re facing now.

It’s critical that you bring sales in and swiftly evaluate the current level of collaboration with and contribution from your partners, including the:

Number of partners actively generating deals
Involvement of partners in active opportunities
Frequency of joint campaigns each quarter
Shared efforts to accelerate deals

Once you have these answers, you’ll be better positioned to address shortfalls.

In this conversational roundtable, we explored specific tactics to help you not only reach but overachieve H2 revenue goals by using this information to activate partners more quickly.

Hosts & Solution Experts

Alyson Atwell

Global Director of Integrated Marketing at BuyerForesight™

Joe Fontana

Director, North America at BuyerForesight™

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.