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Here’s what we discussed:
Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this peer-led virtual roundtable session, we discussed how this is achievable by uncovering further detail around:
- Going beyond ‘Target Account Lists’
- Effective promotional strategies
- Creating deeper insights for curated discussions and increased conversion
- KPI measurement and ROI metrics
