Common Sense Virtual Roundtable:

Composable CDP: Realizing the
CDP Promise in 2023

March 16th 2023, 10 AM – 11 AM CT, Successfully Held

Presented by

Here’s what we discussed:

Companies bet big on CDPs, and most have been disappointed. What happened? What can we learn from those failures as well as from the companies that succeeded?

One key factor in nearly all CDP success stories is the quality and completeness of behavioral data companies use to understand and target customers. If behavioral data quality is poor, conversions won’t be properly attributed and real time personalization will fail.

In this session, we discussed how companies are collecting high-quality behavioral data in a secure, compliant way. We also got into the strategies, policies, and technologies companies are using to connect predictive insights to actions that convert and delight customers in 2023 and beyond.

Solution Expert

Mike Maloney

Chief Data Officer (Field North America) at Snowplow

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Talk To Us About Attending Future Events

Call Us

+1 218-302-1460

Email Us

[email protected]

Here’s what attendees at past events have said:

I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.

Kimberly Carpenter

Director, Large Business Customer Experience, NRG Energy

A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.

Ryan Smith

Sr. Director Care Strategy & CX, GoDaddy

I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.

Nicholas Zeisler

Principal, Zeisler Consulting

Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.