Next-Gen ABM:
Audience Based Marketing
Successfully Held on September 7th, 2023
Presented by
Here’s what we discussed:
A notable paradigm shift is underway. The transition from traditional Account Based Marketing to Audience Based Marketing marks a pivotal moment in how businesses connect with their clients and prospects. Spurred by the realization that owning prospect data is better than renting it from third parties, businesses are effectively becoming their own media companies. The heart of this transition lies in building trust and credibility.
Becoming a media company entails creating content that qualified subscribers seek out, use, and share. Subscribers become engaged participants in a shared narrative. This engenders trust that extends beyond the products or services offered, encompassing the ethos and values of the brand. Consequently, businesses aren’t just selling; they’re fostering a community that believes in their vision.
It’s not all sunshine and unicorns. As businesses pivot towards Audience Based Marketing, they must figure out editorial content creation, distribution, and engagement; crafting content that captivates, educates, and sparks conversations requires careful orchestration.
At this Virtual Roundtable, participants joined to learn how businesses are succeeding in this shift to Audience Based Marketing.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.