I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
Event Marketing ROI:
Measuring Success & Maximizing Impact
Successfully Held | 10th August, 2023
Presented by
Here’s what we discussed:
Events are fantastic for meeting and engaging your target contacts, but it’s often difficult to quantify the impact they make and report results immediately. What’s more, the ‘success’ of event marketing often looks different, both between organizations and within them as well. There’s pressure from all sides to deliver, and often a limited consensus or clear path as to how or what that means – and frankly, it’s stressful.
So, how can you maximize the impact you make to deliver not only leads but qualified opportunities that convert and are easy to attribute?
In this session, we opened a dialogue about approaches you can take to achieve this. We shared what we’ve learned based on results from hundreds of events we’ve produced for our clients.
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.