Modern Field Marketer: Balancing ROI Amidst Budget Pressure

Here’s what we’ll discuss:

As budget constraints continue to tighten, modern field marketers have to allocate resources ever more strategically to maximize ROI. Sometimes that’s easier said than done. You’re facing pressures to be at the ‘must-attend’ industry events, you can’t let go of the swag that drives so much foot traffic to your booth, or you’re simply caught in a loop of “but we’ve always done it this way.