I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
Moving Beyond ABM:
A New Model for Marketers
February 2nd, 11:30 AM – 12:30 PM ET / 4:30 PM – 5:30 PM GMT
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Here’s what we discussed:
Account Based Marketing means investing the time and effort needed to really understand an account’s unique needs before trying to sell them anything. It takes time and effort to pull off and is often difficult to scale, but most organizations would say it’s worth the work. That being said, what if you could supercharge that effort and maximize results?
There’s a new way to increase the efficiency of ABM that not only positively affects the pipeline, but can also impact positioning and brand. Taking a multi-pronged approach that incorporates interviews, thought leadership, event marketing, and 1:1 meetings, you can speed up the success of your ABM campaign.
In this session, we heard about the approaches we are taking today, and where we would like to take them in the future. Importantly, we will also have the opportunity to ask questions and learn from other senior marketing professionals.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.
Talk To Us About Attending Future Events
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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