A New Approach to ABM for Event Marketing

Common Sense Virtual Roundtable:

The New Event
Marketing Paradigm

December 14th 2022, 1 PM – 2 PM ET, Successfully held

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Here’s what we discussed:

Event marketing is evolving quickly, and innovative marketers are using a variety of new approaches to deliver better-quality, faster-converting sales opportunities, but how do you guarantee that you get in front of qualified, in-market buyers to better ensure ROI?

In this session, we’ll lay out the key elements of successful event marketing campaigns drawn from hundreds of events we’ve delivered with companies like Google, Intel and Epsilon.

Attendees are encouraged to share their own experiences and experimentation with event paradigms.

Solution Expert

Alyson Atwell

Global Events Marketing Manager at BuyerForesight™

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

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Here’s what attendees at past events have said:

I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.

Kimberly Carpenter

Director, Large Business Customer Experience, NRG Energy

A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.

Ryan Smith

Sr. Director Care Strategy & CX, GoDaddy

I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.

Nicholas Zeisler

Principal, Zeisler Consulting

Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.