I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
Customer Advocate-Driven Innovation
September 21st, 2021, Successfully held
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Here’s what we discussed:
Focus groups, beta programs, and other legacy approaches to collecting product feedback are inefficient. Leveraging customer advocates creates significant efficiencies because advocates are already believers in your product, so they are more motivated to provide useful feedback.
Creating segments of customer advocates is easier than attempting to segment focus groups, so feedback is better targeted. As you engage and reward customer advocates, some may become experts on your product Multiply this dynamic across your whole customer base and you have a powerful source of in-depth insights, fast.
In this session, we discussed how companies are building more efficient product feedback and innovation programs using customer advocacy.
Request detailed session notes
We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.
About Influitive:
Influitive works with forward-thinking marketers and digital businesses who want a better way to engage customers and mobilize advocates to increase referrals, references, reviews, case studies, and more. Our easy-to-use SaaS platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale. Leading brands such as Adobe, Cisco, IBM, HPE, SoFi and Mountain Dew rely upon Influitive to help foster collaboration, build trust and deepen relationships with customers for top-line growth and bottom-line profits.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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