Common Sense Virtual Roundtable:

Getting More Value from Your CDP

August 24th, 2021, Successfully held

Presented by

Here’s what we discussed:

To remain competitive, companies must use data to optimize customer service experiences. Many companies lack the data maturity needed to execute timely and contextually relevant customer experiences according to recent Forrester research. Customer data platforms leveraging 1st-party data are the way forward; what should companies consider to ensure their CDP journey is successful?

Understanding how to convert insights into action.
How firms manage customer identities across touchpoints, devices, and data sets for better targeting.
How increased CDP automation will drive even better results in the near future.

In this session, we discussed different ways companies are overcoming the various data management challenges to getting the most from their CDP investments. The session featured CDP and 1st-party data experts from Epsilon.

Moderator

Ashutosh Prasad

CEO at BuyerForesight™

Solution Expert

Lakshmana Gnanapragasam

Vice President Strategy and Insights at Epsilon

Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.

Here’s what attendees at past events have said:

I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.

Kimberly Carpenter

Director, Large Business Customer Experience, NRG Energy

A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.

Ryan Smith

Sr. Director Care Strategy & CX, GoDaddy

I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.

Nicholas Zeisler

Principal, Zeisler Consulting

Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.