I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
Don’t Make These CDP Mistakes
October 7th, 2021, Successfully held
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Here’s what we discussed:
CDPs sales are booming, but CDP implementations often fall short of expectations or fail outright.
As Forrester explains, “CDPs lack crucial capabilities to solve for identity resolution, data hygiene, and cross-channel orchestration. Thus, they can’t meet enterprise B2C marketers’ expectations for personalized and targeted customer engagement”.
Failed CDP implementations can be tied to an incomplete identity strategy which should include the following:
- Data hygiene
- Verification
- Activation
In this session, we discussed how companies are succeeding with CDP by laying a data identity foundation first. We delve into the specifics of identity strategy, how to get started and pitfalls to avoid.
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We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.
About Epsilon:
Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands.
Epsilon’s human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
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Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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