I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
Director, Large Business Customer Experience, NRG Energy
Moving beyond VoC to VoB
July 22nd, 2021, Successfully held
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Here’s what we discussed:
Voice of the Customer feedback is actually critical, but you also need to learn from buyers who SHOULD be your customers (Voice of the Buyer). How do they buy? What do they care about? What do they love about your competitors that your customers never bring up? A few companies have built extensive Voice of the Buyer programs that incorporate buyers into product conversations from ideation to launch.
In this session, we discussed the obvious and not-so-obvious pros and cons of a VoB program, as well as some practical considerations for setting one up in your company. For example, how do you find and recruit the right buyers? How do you maximize the chances of uncovering unmet needs or unacknowledged pain points? How do you get answers to questions you never thought to ask? Our participants got plenty of great ideas from our moderators and 10 or so smart product marketers in this roundtable discussion.
Request detailed session notes
We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.
About BuyerForesight™:
BuyerForesight™ helps B2B companies understand what motivates their buyers today and why. We keep a continuous watch on your buyers to understand how and why they buy today and how that will change next year. This ongoing approach lets us see trends and shifts in a way that narrow, one-off studies cannot. We combine data from need signals and conversations with buyers to produce a true, current view of what will motivate buyers to buy from you. Get access to real-time buyer personas, competitive Intelligence and uncover product improvement opportunities faster.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.
Here’s what attendees at past events have said:
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
Sr. Director Care Strategy & CX, GoDaddy
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Principal, Zeisler Consulting
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
Director, Global Digital Marketing and Customer experience, Stanley Black and Decker.
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