A one-of-a-kind networking event that
thrives on conversations
Tired of the same old conference routine?
Join us for a radical departure from the traditional conference format.
Marketer’s UnConference is a peer-driven, conversation-first event designed to spark debates, challenge the status quo, and foster meaningful connections among senior B2B tech marketing executives.
What’s an “Unconference”?
A different, better way to:
Network with your peers
Expand your knowledge
Find solutions to problems
Share your own professional insights
Don’t sort through a catalog of talk tracks with only vaguely relevant topics. Content has been refined based on inputs from regional marketing leaders, and participants will continue to mold the sessions live with our conversational approach, ensuring you leave with takeaways that will make an impact on your ecosystem strategy.
WHY ATTEND?
Because the Singapore Marketer’s UnConference will:
WHO ATTENDS?
1
Chiefs and Heads/Directors of
AGENDA
10:00 – 10:30
Registration, coffee, and networking activation
10:30 – 10:40
Welcome & BuyerForesight™ intro
10:40 – 10:55
Icebreaker activity
Get to know your peers in a fun way and be ready to put on your competitive spirit!
10:55 – 11:10
Opening keynote
Navigating change: Leadership strategies in charting the next frontier of B2B marketing
BuyerForesight will share proprietary data and top 10 insights gained from moderating conversations with more than 100 Marketing Leaders in the last 12 months.
11:10 – 11:30
Thought leadership keynote
11:30 – 12:00
Live demo – don’t just hear it, see it in action
Next generation revenue tech: Platforms shaping tomorrow’s marketing
Our top technology partners will each provide a 10-mins interactive demo of how their innovative solution has improved ROI for their clients.
12:00 – 12:30
Open forum: Your burning questions answered
Get your questions ready for a dynamic Q&A session. Using a combination of live polling and an experts panel, the session empowers the audience to shape the conversations from the get-go.
Ask anything related to topics such as:
- Building Effective Field and Partner Marketing Ecosystems
- AI-Driven Marketing and Its Implications
- Organisational Change in Transforming Marketing Functions
- Evolving Marketing into a Revenue Function
12:30 – 1:30
Networking lunch break
Enjoy some refreshments while connecting with peers and learn new innovations in Martech through live group demos (pre-registration required)
1:30 – 2:10
Debate & discuss
Participants will break into two rooms and get a chance to have a hard-hitting discussion in their mini roundtables on a specified topic. At the end of the 30-minute discussion, a representative from each group will share a brief summary to the rest of the audience.
2:10 – 2:50
Panel discussion
Track 1
Beyond the algorithm: What marketing (Field & Partner) can do in the attention economy?
While algorithms drive much of marketing automation, the face to face elements of field marketing and partner relationships remain crucial.
In this session, we’ll explore practical approaches that go beyond automated systems to capture and retain audience attention through personalized experiences and strategic partnerships.
Track 2
Measuring performance: Driving impact and accountability
In today’s data-driven world, measuring marketing performance is crucial for understanding ROI and making data-informed decisions.
This session will delve into the latest metrics and tools to track and optimise marketing efforts while addressing common pain points.
2:50 – 3:20
Networking break
Peer brainstorming session
In a workshop-style setting, participants will be given an exercise to brainstorm with peers within their groups. This is a chance to discuss practical applications to real-life problems.
3:20 – 4:00
Panel discussion
Track 1
Applied AI for marketers
Track 2
Building a high-growth marketing function
4:00 – 4:15
Networking
4:15 – 6:15
Cocktail reception & live entertainment
Take this to unwind and build lasting connections within the community!
PREVIOUS EVENT'S PARTICIPANTS
