![Trend Micro August 28](https://www.commonsense.events/wp-content/uploads/2024/05/Artwork_Trend-Micro-August-28.png)
Cyber Risk is Business Risk:
Why Proactive Approaches are Essential
A Virtual Whiskey Tasting Session
Here’s what we’ll discuss:
Cyber risk and business risk are increasingly the same, and it’s time that executives understood that reality when managing their budgets and agendas. Hackers launch a new cyberattack every 39 seconds on average, and thanks to AI that volume will continue to grow. Companies must understand that a commitment to cybersecurity represents an investment in the business itself.
In this session, we’ll look at ways in which organizations successfully addressed some of their biggest sources of business risk by adopting the hacker’s mindset and embracing AI. This allows prioritizing quicker detection and assessment of cyber threats with platforms such as XDR, AI-powered cloud security platforms, and managed security services.
The discussion will focus on finding the right balance between proactive security measures and strategic investments that not only fortify cyber resilience but also protect critical business operations.
AGENDA
3:00 PM – 3:10 PM
Session & Participant Intro
3:10 PM – 3:30 PM
Guided Whiskey Tasting by an Expert
3:30 PM – 4:20 PM
Interactive Discussion on the Topic
4:20 PM – 4:30 PM
Closing
Solution Expert
![David Roth](https://www.commonsense.events/wp-content/uploads/2024/07/David-Roth_347x347.jpg)
CRO, America Enterprise Business
David is responsible for Trend Micro (Trend) B2B enterprise field sales, operations, field engineering, field marketing, and channel partnerships in the USA. Since joining Trend at the end of 2015 David held a range of responsibilities including the growth of a global ecosystem of strategic alliances and channel partners around Cloud Security, Advanced Persistent Threats, Global Threat Intelligence, Cyber Risk, and IR. Driving strategy, GTM, and revenue by “selling to and thru” the key global alliance & channel partners.
Where the Trend Vision One platform is included in the partner portfolio of managed services or as a referred recommended solution for identifying & mitigating Cyber Risk to build resilience both from a proactive identification as well as responsive detection & response basis with the most XDR native sensors in the industry.
David has been a frequent speaker, advisory board member, and representative at industry events and forums worldwide. Before joining Trend, David was a serial entrepreneur building & growing 6 companies over 20 years most recently as the COO of a SOC as a Service leader that provided 7×24 global monitoring, Detection & Response as a Service. Before that, he held a range of management roles at Microsoft in the 90’s where he was the Insurance Industry Manager, and with IBM in the 80’s. David holds a bachelor’s degree from the University of Southern California.
This is an executive peer group meeting for 10-12 senior leaders. We use a conversational, story-telling approach that works best when everyone participates.
Participation in this Virtual Whiskey Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.