Successfully held on February 8th, 2024
Using GenAI to Motivate Consumers through the Online Buying Journey
Networking Dinner
at Del Frisco, New York
Successfully held on February 8th, 2024
Presented by
Here’s what we discussed:
Generative AI (GenAI) has proven to be value in creating efficiencies in content creation, saving time and resources. But marketers are looking for new applications for GenAI that not only solve for efficiency, but also efficacy. When it comes to GenAI, how can we use it to achieve business metrics such as customer acquisiton, loyalty program enrollment, and increasing shopping cart conversions? What are other impactful applications of GenAI and where is the technology heading?
In this executive roundtable dinner a small group of retail and e-commerce execs discussed where AI is having an impact on their business and digital customer experience today and where they expect it to have impact in 2024 and beyond. Some of the topics we covered include:
- How GenAI is being used in marketing and eComm today and future applications marketers are exploring
- Where along the customer journey do you personalize content, and how are you defining “personalized content”?
- What is predictive emotionally-aware messaging, and how is it being applied?
- How GenAI is now being used to dynamically change language in the shopping cart (and generating 3-5% conversion lift)
This event was an opportunity to network with and learn from other senior marketing executives and thought leaders and subject matter experts from Persado.
Persado was just named a top Leader in the CB Insights Generative AI Text Content Generation landscape, outperforming 14 vendors profiled in the report’s Execution, Strength, and Positioning Ranking matrix.
AGENDA
6:00 PM – 6:15 PM
Welcome
6:15 PM – 7:00 PM
Roundtable Discussion
7:00 PM – 8:00 PM
Dinner
8:00 PM – 8:20 PM
Networking
8:20 PM – 8:30 PM
Closing
Solution Expert
Vice President, Go To Market Strategy, eCommerce – Persado
Sarah Coles is the Vice President of Go-to-market Strategy at Persado. She is responsible for new Generative Al and personalization products at Persado. She combines her passion for language, personalization, and technology to help companies use the power of words to influence human behaviors and ultimately increase sales.
Sarah’s background spans marketing, product, sales, CRM, and content development at both tech start-ups and marketing agencies. She brings her broad experience to Persado to help customers blend the power of human interactions and Generative Al to create brand messaging that motivates shoppers to purchase.
Dinner at Del Frisco, New York
Del Frisco,
50 Rockefeller Plaza, New York, NY 10020, United States
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Participation in this in-person networking session is at no cost to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the venue.