Successfully held on 28th February 2024
The 2024 Marketing Revolution:
AI, Influencers and Social
Networking Lunch at
NOMAD Melbourne
Successfully held on 28th February 2024
Presented by
Here’s what we discussed:
This roundtable explored pivotal shifts in marketing for 2024. We explored the growing impact of social media as a discovery platform, especially among younger demographics, and examine the rise of the creator economy in co-creating authentic brand narratives.
This is tightly connected with the expansion of influencer marketing into diverse industries and its evolving landscape.
In addition, we discussed the following:
- The consumerisation of AI, particularly in generative AI’s integration into marketing strategies.
- The transformation from data-driven to insight-driven marketing, utilising AI for deeper consumer insights and more effective marketing strategies.
Participants joined us to discuss these dynamic changes and their implications for the future of marketing.
Agenda
12:00 – 12:15
Welcome
12:15 – 13:00
Roundtable Discussion
13:00 – 14:00
Lunch
14:00 – 14:20
Networking
14:20 – 14:30
Closing
Solution Expert
Senior Enterprise Account Executive at Meltwater
Rick is a seasoned professional with more than 15 years of expertise in marketing, communications, and crisis management. His journey began as a practitioner and has continued for the past eight years at Meltwater. Rick brings invaluable experience to clients, helping them navigate challenging situations. He is committed to establishing mutually beneficial partnerships and utilises his knowledge from the field to deliver optimal solutions.
At Meltwater, Rick played a crucial role in building and leading Client Strategy and Client Success teams, honing his ability to deeply understand the businesses within our Enterprise segment. Additionally, Rick’s comprehensive skill set was further strengthened by his MBA from Monash University.
Lunch at NOMAD Melbourne
NOMAD Melbourne
187 Flinders Ln, Melbourne VIC 3000, Australia
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Participation in this in-person Networking session is at no cost to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Home House.