Cracking the Code:
Mastering the Balance Between Customer Experience and Fraud Prevention

Here’s what we discussed:

In today’s rapidly evolving digital landscape, striking a balance between delivering seamless customer experiences and implementing robust fraud prevention measures is more crucial than ever.

With increasing pressure to protect revenue while maintaining frictionless transactions, this session explored the strategies and technologies that leaders in fraud and risk management are employing to stay ahead. Participants gained valuable insights into innovative approaches that do not compromise user experience for security but instead find the sweet spot where both can coexist harmoniously.

Participants joined industry peers and experts in the e-Commerce, digital banking, and payment services as they shared practical solutions, discussed challenges, and revealed best practices for implementing fraud-prevention strategies with multi-layered, automated risk assessments — from sign-up through transactions.