Bridging the Glaring
Data-analytics Gap
in Digital Banking
A Virtual Chocolate Tasting Session
Successfully held on February 22nd, 2024
Presented by
Here’s what we discussed:
51% of the customers who switched banks in 2023 did so for a better digital experience—2X more than insurance customers who switched providers for the same reason. A recent BCG study shows 37% of customers want their bank to be more like Amazon.
The fact is, there’s still a glaring gap between the evolving capabilities of data analytics tools and how that data is actually used behind the scenes. In this roundtable, we’re taking a look at the biggest limitations around standard data analytics practices, the benefits of a more customer-centric approach, and what that actually looks like in practice.
We focused on these topics:
- Why it’s time for more customer-centric data analytics
- Key ingredients to an outstanding digital banking experience
- How Digital experience intelligence (DXI): a customer-centric analytics alternative, improves digital banking experiences
Traditional analytics is at odds with how banking clients actually think about your app or website—as a singular, holistic experience rather than a series of isolated interactions. A more customer-centric approach, grounded in DXI, embraces the complex, nonlinear nature of real-life digital experiences. Your clients are expecting more from your bank and website. You need to expect more from your data.
AGENDA
11:00 AM – 11:10 AM
Session & Participant Intro
11:10 AM – 11:30 AM
Guided Chocolate Tasting by an Expert
11:30 AM – 12:20 PM
Interactive Discussion on the Topic
12:20 PM- 12:30 PM
Closing
Participation in this Virtual Chocolate Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.