What will we discuss?

This conference explores the critical role of a well-defined enterprise architecture in sustainably scaling operations. Through best practices and real-world case studies, we will showcase companies’ tools and approaches to develop a cohesive IT infrastructure that enables process automation, streamlines cross-border operations, unifies disparate channels, and unlocks valuable insights for AI-powered personalisation.

As companies grow organically or through acquisitions, they face numerous challenges in maintaining efficiency, such as aligning sales channels and logistics partners, accruing technical debt, and managing compliance risks arising from data silos and fragmented processes.

Forward-thinking companies resolve these challenges by adopting a cloud-first approach, utilizing the right tools, and defining an enterprise architecture with a holistic integration strategy that enables automation.

Attendees will gain deep insights into tackling these challenges and learn from the successes of companies that have undergone digital transformation or adopted a cloud-first approach. The conference will emphasize how low-code cloud tools, integration, and automation help businesses navigate the complexities of local delivery, compliance, channel management, and more while creating seamless omnichannel experiences across marketing, operations, and customer service.