LONDON PARTNER PULSE
UNCONFERENCE

Many partnerships boast impressive names but fail to drive measurable financial impact. Despite sizable investments, most programs struggle to quantify revenue and profit outcomes attributed to partners. Too often, returns remain captured in partner-influenced black boxes instead of actual topline or bottom-line results.

It’s time to get real and address why ecosystem potential rarely translates to tangible go-to-market and commercial value acceleration. In this session, we’ll provide a few solutions and discuss how successful companies are recasting partner engagement to demonstrable revenue expansion, customer retention boosts, and profitability gains.

Co-marketing offers countless advantages, but that doesn’t mean it’s easy.

You’re likely facing challenges with:

• Quality Control when it comes to maintaining consistent or approved messaging.
• Campaign Alignment, where a misalignment in goals or target audience understanding leads to lackluster or even failed initiatives.
• Resource Allocation, because partnerships teams are often under-resourced, and executing campaigns requires a lot, particularly when juggling multiple partners.

In this session, we’ll explore the challenges you’re currently facing with your co-marketing efforts and discuss concrete tactics for overcoming them.

This interactive session will address the common struggles partnership professionals face in tracking results from joint activities, which frustratingly lead to chasing partners for feedback, deal registrations, and more.

By sharing real-world experiences and insights, participants will explore innovative solutions and best practices to enhance visibility into joint campaign performance. Key discussion points will include the importance of streamlined communication channels, the role of technology in facilitating data transparency, and strategies for fostering a collaborative culture that prioritizes shared metrics.

How do you secure the executive buy-in necessary for success?

In this session, we’ll explore strategies for positioning partnerships as a company-wide asset, including leveraging internal research to:

• Gain insights into the goals of all company departments.
• Construct a unified vision that takes into account the broader organizational objectives and clearly defines the role of partners within this framework.
• Deliver results by maximizing the potential of your partnerships using that unified vision.

We’ll debate the pros and cons of this approach and more, and participants are invited to share what’s worked (and what hasn’t) in their strategies.