ADAPT, SURVIVE, THRIVE:
FIELD MARKETING STRATEGIES
FOR THE FUTURE

Networking Dinner at Morton’s Steak House, New York
Successfully held on April 18th, 2024

HERE’S WHAT
WE DISCUSSED

As buyer attention becomes an increasingly scarce commodity, field marketers have to consider strategies that go beyond just successful program orchestration.

Yes, it’s still critical to have the right qualified audience, an engaging format, and timely follow up.

But it’s also critical to acknowledge that evolving customer expectations and market disruptions can rapidly render legacy events and field marketing campaigns obsolete, and you have to be prepared.

This Networking Roundtable brought Senior Field Marketers together to discuss what you can do to ensure you are. Already have your programs future-proofed? Participants joined to share strategies with their peers!

Presented by

BuyerForesight

BuyerForesight™ is the producer of Common Sense Conferences™

Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.

HOSTS & SOLUTION EXPERTS

Alyson
Global Director of Integrated Marketing at BuyerForesight™
LinkedIn
Joe Fontana
Director, North America at BuyerForesight™
LinkedIn

AGENDA

6:00 PM – 6:15 PM

Welcome

6:15 PM – 8:15 PM

Dinner & Discussion

8:15 PM – 8:30 PM

Closing

VENUE & REGISTRATION

Morton’s Steak House, New York

136 Washington St,
New York, NY 10006

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