Decoding Event ROI:
Beyond Numbers to Narrative
Networking Dinner at Courtyard by Marriott, Bengaluru
21st November 2024 | 6:30 PM – 9:00 PM IST
HERE’S WHAT
WE’LL DISCUSS
Explore innovative approaches to measuring and communicating event ROI, integrating both quantitative metrics and qualitative impact stories.
B2B events have seen tremendous growth and success however measuring and communicating Return on Investment (ROI) has become increasingly complex. Traditional metrics alone often fail to capture the full value and impact of events on business outcomes. This executive roundtable brings together field and event marketing leaders to explore innovative approaches to event ROI that go beyond mere numbers.
We’ll delve into strategies for integrating quantitative metrics with qualitative impact stories to paint a more comprehensive picture of event success. Participants will share their experiences, challenges, and creative solutions in measuring and articulating the true value of their events to stakeholders.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
Key Discussion Points:
- Holistic Measurement: Identifying a balanced scorecard of metrics that capture both immediate and long-term event impact, including quantitative and qualitative indicators.
- Narrative Construction: Techniques for weaving data points and anecdotal evidence into compelling stories that resonate with executives and decision-makers across different stakeholder groups.
- Attribution: Addressing the complexities of attributing business outcomes to specific event touchpoints in a multi-channel environment, and enabling more sophisticated ROI tracking and storytelling.
REGISTER
This is an executive peer group roundtable event for 8-10 Field, Event, and Strategic Marketers Leaders.
AGENDA
6:30 PM – 6:45 PM
Welcome
6:45 PM – 8:45 PM
Dinner & Discussion
8:45 PM – 9:00 PM
Closing
Courtyard by Marriott, Bengaluru
Courtyard Bengaluru Outer Ring Road is conveniently located near IT hubs in Bellandur. Experience their renowned 5-star amenities, including modern rooms with dedicated workspaces, seamless high-speed WiFi, and onsite business services like printing and meeting rooms. It is located next to Global Technology Park and Eco Space.
VENUE & REGISTRATION
Courtyard by Marriott, Bengaluru
Outer Ring Road, Marathahalli Sarjapur Road, Bellandur, Bengaluru, India, 560103
