Successfully held on 17th July 2024
Unifying CX with Generative AI in Southeast Asia
Networking Dinner
at The St Regis Kuala Lumpur
Successfully held on 17th July 2024
Presented by
Here’s what we discussed:
Southeast Asian consumers highly value seamless, unified experiences from brands, yet few currently receive them. To address this gap, companies are turning to personalization and generative AI.
While many brands have basic customer data management systems, they lack advanced tools for audience segmentation, automated marketing, and personalized experiences. Despite this, Southeast Asia is set to be the fastest adopter of AI for enhancing CX in the next year, promising better customer support, personalized interactions, and innovative products.
Participants joined us at an exclusive executive roundtable dinner hosted by Adobe, where CX experts will discuss the future of CX powered by generative AI. We will explore findings from the Adobe 2024 Digital Trends Asia Pacific and Japan report, including the readiness of organizations for AI deployment and the changes in operating models to accommodate this technology. This event was tailored for senior executives in CX, Marketing, Digital Experience, and AI & Analytics, offering insights into accelerating digital CX transformation and meeting consumer expectations for seamless brand experiences.
AGENDA
18:00 – 18:15
Welcome
18:15 – 19:00
Roundtable Discussion
19:00 – 20:00
Dinner
20:00 – 20:20
Networking
20:20 – 20:30
Closing
Solution Expert
Head of Technology, Adobe
Chak Ming Fai is the Head of Technology for Adobe South-East Asia. He advises customers on the adoption of Customer Experience Management and Digital Media solutions. Prior to that, Chak headed the Adobe mobile consulting practice in APAC and Japan, working with operators to develop content services based on Adobe’s mobile solutions.
Chak’s previous roles in Adobe were in technical presales and consulting in South-East Asia and Greater China, where he gained an extensive knowledge of Adobe’s products and solutions. Before joining Adobe, he was with Microsoft Singapore, handling business development and content operations for MSN. He has also had technical field sales experience in IBM and running his own Web design startup.
Chak graduated from the National University of Singapore with a degree in Computer Science.
Dinner at The St. Regis, Kuala Lumpur
The St. Regis
6 Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Malaysia
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Participation in this in-person networking session is at no cost to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the venue.