Successfully held on 18th April 2024
How GenAI is Transforming CX in the Philippines
Networking Dinner
at The Peak Grill
– Grand Hyatt Manila
Successfully held on 18th April 2024
Presented by
Here’s what we discussed:
Philippino and Southeast Asian consumers are the most likely to say it’s important that brands deliver unified, seamless experiences. Currently, very few consumers receive it. How are companies overcoming this challenge in 2024?
The key for most will be a combination of personalisation and generative AI. Most brands have customer data management in place but far fewer have the tech to segment audiences, automate marketing, or adopt personalisation engines. That’s constraining efforts to deliver and scale personalised experiences.
Brands in the Philippines are among the slowest globally to have integrated AI to enhance CX efforts but are expecting to be the fastest adopters in the next 12 months. Customer support, personalisation, and product and service innovation are commonly anticipated benefits for consumers.
In this executive roundtable dinner, CX experts from Adobe lead a conversation around the bright future of CX supercharged by generative AI, and how companies can accelerate their digital CX transformation.
AGENDA
18:30 – 18:45
Welcome
18:45 – 19:30
Roundtable Discussion
19:30 – 21:00
Dinner
21:00 – 21:20
Networking
21:20 – 21:30
Closing
Solution Expert
Head of Technology, Adobe
Chak Ming Fai is the Head of Technology for Adobe South-East Asia. He advises customers on the adoption of Customer Experience Management and Digital Media solutions. Prior to that, Chak headed the Adobe mobile consulting practice in APAC and Japan, working with operators to develop content services based on Adobe’s mobile solutions.
Chak’s previous roles in Adobe were in technical presales and consulting in South-East Asia and Greater China, where he gained an extensive knowledge of Adobe’s products and solutions. Before joining Adobe, he was with Microsoft Singapore, handling business development and content operations for MSN. He has also had technical field sales experience in IBM and running his own Web design startup.
Chak graduated from the National University of Singapore with a degree in Computer Science.
Networking Dinner at The Peak Grill
The Peak Grill – Grand Hyatt Manila
8th Avenue corner 35th Street, Bonifacio Global City
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Participation in this in-person networking session is at no cost to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the venue.