What will we discuss?
AI experts from Adobe will lead a practical introduction to generative AI and its potential to transform marketing operations and creative workflows. The session includes a crash course on generative AI, live demonstrations, and a hands-on component where attendees can explore the technology firsthand.
As the digital landscape evolves, businesses are exploring new ways to enhance their digital capabilities and remain competitive. This half-day event will offer practical insights on leveraging generative AI to improve marketing operations and creative processes.
Attendees will gain a deeper understanding of how to use AI-driven tools to enhance personalisation at scale and drive experience-led growth. The workshop includes product demonstrations and hands-on sessions with the latest AI tools from Adobe, providing practical knowledge that can be applied to optimize marketing strategies and customer experience initiatives.
Discover how Adobe’s innovations in artificial intelligence are reshaping key aspects of marketing, from creativity to customer engagement.
WHO WILL ATTEND
This exclusive event is planned for 25 key professionals from prominent companies in Manila.
AGENDA
09:15
Registration & Networking
10:00
Opening Address
10:05
The Future of Creativity and Customer Experience: Generative Al Unleashed
- Empowering Marketing Teams with Unified Content Creation
- Elevating Creativity and Efficiency through Gen Al-powered Content Management
- How can Adobe GenStudio can transform your marketing operations to deliver content required for marketing campaigns and personalised customer experiences?
11:00
Break
11:15
Poll question discussions & Adobe Firefly hands on session
- Engaging discussion where we delve into the diverse perspectives of our participants on Gen Al. Let’s unravel opinions and collectively envision the path ahead with Gen Al in the future of marketing.
Firefly Face-off - Interactive Generative Al hands on session using Adobe Firefly – Adobe branded merch to be won!
11:55
Closing & Preview of Best of Adobe Summit: Philippines Edition
12:00
Networking Lunch
Solution Expert
Manager & Principal, Adobe Solution Consulting, Southeast Asia
Chin Wee is a veteran in tech industry and currently holds the position of Manager & Principal, Adobe Solution Consulting, Southeast Asia (SEA). Based in Singapore, he holds a dual role: managing a team of skilled Solution Consultants across the SEA region, while also engaging with customers in the finance, government, and education sector to enhance digital experiences and drive operational efficiencies.
Prior to joining Adobe, Chin Wee was the Principal Solution Manager for Oracle Fusion Middleware Sales Consulting in Oracle Singapore. He was responsible for solutioning and selling enterprise middleware technologies to customers in the healthcare, education, finance, and public sector in ASEAN.
Lunch at Fairmont Makati, Philippines
VENUE & REGISTRATION
Fairmont Makati, Philippines
1, Raffles Drive, Makati Ave, Makati, 1224 Metro Manila, Philippines
TALK TO US
About Common Sense Conferences
Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, London, The Netherlands, Dubai, and India.
Since 2019 Common Sense conferences have hosted more than 2000 events focused on a wide variety of topics from Customer Experience to Data & Analytics to Security & Risk. Learn more at commonsense.events.