Successfully Held on August 17th, 2023
Generative AI as a Marketing Force-Multiplier
Networking Dinner
at The Capital Grille,
New York
Successfully Held on August 17th, 2023
Presented by
Here’s what we discussed:
As large language models become creative collaborators, how do we ensure human judgment isn’t lost? At this intimate dinner, we discussed how marketing leaders can keep pace and arm their teams with the skills needed to build critical thinking into their workflows (for example, how to spot AI “hallucinations” ).
We discussed best practices being leveraged by peers and learn ways to align human creativity with machine generation to craft the best of both, producing radically new content and personalized customer experiences that forge emotional connections in an increasingly synthetic world.
During this engaging dinner event, we used our collective experience to:
- Highlight and demystify the latest trends in AI-powered digital marketing and their implications for businesses
- Share insights and best practices currently being employed by leading organizations
- Explore methods for aligning human creativity and machine generation, aiming to leverage the best aspects of both
Dinner at The Capital Grille, New York
The Capital Grille
120 W 51st St, New York, NY 10020, United States
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Agenda
6:00 PM – 6:15 PM
Welcome
6:15 PM – 7:00 PM
Roundtable Discussion
7:00 PM – 8:00 PM
Dinner
8:00 PM – 8:20 PM
Networking
8:20 PM – 8:30 PM
Closing
Solution Expert
Chris Duchesne is General Manager of Springboard for Business at Springboard. With over 20 years of experience, he has demonstrated a strong track record in driving business growth and leading successful marketing initiatives. Throughout his career, he has held leadership positions at organizations, including Bright Horizons EdAssist Solutions, Care.com, Workscape, and Accenture. Chris’s focus on team enablement and innovation has been instrumental in delivering results and client success.
Springboard for Business redefines skill development, empowering leaders and their teams to master the digital marketing, coding, design, AI and data skills that are critical to success in today’s rapidly-changing world.
Through a combination of human-led instruction, collaborative learning programs, and real-world projects, Springboard delivers a personalized experience – complete with instructors, coaches, and mentors – that is focused on skills mastery, not general subject matter familiarity. As a result, entire teams can achieve a step-change in knowledge, understanding, and capability.
Participation in this in-person networking session is at no cost to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to The Capital Grille.