The Loyalty/Value Balance in Retail
A Virtual Wine Tasting Session
November 8th, 2023, 4:00 PM – 5:30 PM CT, Successfully Held
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We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.
Presented by
Here’s what we discussed:
In the face of inflation and lower disposable income, value is becoming more important to the consumer and affecting brand loyalty. Perceptions of value and likelihood to return are higher for loyalty members compared to non-loyalty members across all industries.
App-specific promotions are a great way to promote loyalty membership, but it’s important to ensure that redeeming deals, points, and rewards is easy for the customer.
In this executive roundtable discussion, we discussed these questions in detail:
- What are retail brands doing in general to maintain customer perceptions of value?
- What are the core pieces of a loyalty program + what makes it successful?
- What tactics are effective at driving loyalty program adoption, participation, and engagement?
- As brands continue to shift more loyalty activity to digital, why should retailers focus more on mobile apps over traditional approaches?
AGENDA
4:00 PM – 4:10 PM
Session & Participant Intro
4:10 PM – 4:30 PM
Guided Wine Tasting by an Expert
4:30 PM – 5:20 PM
Interactive Discussion on the Topic
5:20 PM- 5:30 PM
Closing
Solution Expert
Director of Research at SMG
As the leader of SMG’s Brand Research, Kurt Cederman is an innovative thinker who provides critical insights to restaurant and retail clients to help maximize brand health and maintain and grow a stable, loyal customer base. Having spent the better part of his career in Customer Satisfaction Research, Kurt is able to marry brand health with customer satisfaction to provide a holistic view of brand performance.
Additionally, Kurt is the backbone of the Research team, providing technical support, guidance, and coaching to SMG’s team of 12 Research Analysts. Kurt earned a Bachelor of Social Science in Psychology from the University of Waikato and a Master of Science in Industrial and Organizational Psychology from Missouri State University.
Request detailed session notes
We are careful about who we send this key document to. The session notes will be sent based on the request, provided your profile matches our qualification criteria.
Participation in this Virtual Wine Appreciation is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.