Here’s what we discussed:
Hiring, retaining, and structuring the right talent for a rapidly changing market is now a strategic issue. The explosion of AI tools is changing the skills needed by marketers in every discipline and is prompting a re-thinking of traditional marketing roles. Talented, tech-savvy marketers expect to work remotely and will be harder to retain in the coming years.
Your current marketing team likely has critical skills gaps that require ongoing upskilling efforts to address. Even the choices you make to modernise your martech stack have implications for how happy and effective your marketing teams will be in the coming years.
How are CMOs addressing these challenges to ensure their marketing teams are ready to operate in an environment of accelerating change?
Lunch at O Bar and Dining
O Bar and Dining
Australia Square, level 47/264 George St, Sydney NSW 2000, Australia
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Agenda
12:00 – 12:15
Welcome
12:15 – 13:00
Roundtable Discussion
13:00 – 14:00
Lunch
14:00 – 14:20
Networking
14:20 – 14:30
Closing
Solution Expert
Enterprise Director, ANZ at Meltwater
As the Enterprise Director at Meltwater, Georgina Bitcon brings over 8 years of experience in digital media. Advising clients on data tracking, social analytics and competitive intelligence, she is the main point person for leading global organisations across Australia and New Zealand, helping them to create best-in-class frameworks for PR and Marketing reporting.
Participation in this in-person networking session is at no cost to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to O Bar and Dining.