Trust and Safety:
The Foundation of
a Secure Marketplace
Networking Dinner at The City Club of San Francisco

Here’s what we discussed:

According to BCC Research, the market value of the global sharing economy is estimated to reach $1.5 trillion by 2024. Such rapid growth means marketplaces will face challenges in building and maintaining a trust and safety mechanism that ensures a good user experience for everyone on their platform. Of course, foundational to that work is ensuring your customers are who they say they are.

Beyond mitigating brand damage and customer churn, building and maintaining trust and safety on your platform can improve user experience, court customer loyalty, and grow your bottom line. A critical component of achieving that objective is preventing, detecting, and responding to fraud and abuse.

During this roundtable, we discussed:

• The special role trust and safety play in digital marketplaces
• Strategies for keeping your customers safe
• How leveraging the right data can aid in stopping bad actors before they have a chance to cause trouble on your platform
• How to provide a frictionless sign-up experience for your new users