We can expect 2023 to bring about several changes to the discipline of event marketing. When you think of the archetypal marketing event, what likely springs to mind is a trade show or expo, with banners, stands, and AV running rampant.
While it’s unlikely these will disappear any time soon, as budgets and travel expenses are put under tighter scrutiny, marketers will look more carefully at the true ROI of traditional events and begin to experiment more with their event models.
In this session, we heard what kinds of events are generating new sales pipelines for all of us and why. What practices are planned and implemented around them? We may have different approaches that we feel work best for us. We heard about them, asked questions, and learnt from each other.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
18:00 – 18:15
18:15 – 20:15
20:15 – 20:30
The original “Curhaus” dating from 1899 presents itself anew as the luxury-class City Resort. Its elevated location, between the pulsating life of the city and a refreshingly natural green zone, provides a magnificent view of the city of Zurich, the lake and the Alps.
Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the venue.
We will follow COVID guidelines mandated by the government and the venue.
I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
