Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this lunch session, we dug deeper into what ABM for Events really means. In the process, we challenged commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We also dove into how to successfully engage these accounts before, during, and after your event to increase ROI.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
12:00 – 12:15
12:15 – 14:15
14:15 – 14:30
Located in the heart of Melbourne’s city centre, this five-star downtown Melbourne, Australia, hotel is central to the Theatre District and popular attractions such as Parliament House, State Library of Victoria and Royal Exhibition Building.
Participation in this In-person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to Melbourne Marriott Hotel.
We will follow COVID guidelines mandated by the government and the venue.
I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
