Common Sense Network & Learn

A New Approach to ABM for Event Marketing

A Virtual Chocolate Tasting Session

15th June 2023, 16:00 – 17:30 BST,
Successfully Held

Presented by

Here’s what we discussed:

Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?

In this session, we dug deeper into what ABM for Events really means. In the process, we challenged commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We also dove into how to successfully engage these accounts before, during, and after your event to increase ROI.

Agenda

16:00 – 16:10

Session & Participant Intro

16:10 – 16:30

Guided Chocolate Tasting by an Expert

16:30 – 17:20

Interactive Discussion on the Topic

17:20 – 17:30

Closing

Host & Solution Expert

Tim van der Horst

Regional Director, Europe at BuyerForesight™

Participation in this Virtual Chocolate Session is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.

Talk To Us About Attending Future Events

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Here’s what attendees at past events have said:

I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.

Kimberly Carpenter

Director, Large Business Customer Experience, NRG Energy

A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.

Ryan Smith

Sr. Director Care Strategy & CX, GoDaddy

I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.

Nicholas Zeisler

Principal, Zeisler Consulting

Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.