I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
What we discussed
Faced with the economic changes and business pressures, organisations everywhere must become data-driven if they are to remain competitive. Becoming data-driven means servicing the requirements of all the stakeholders who work with data. To avoid creating unsustainable data silos, enterprises require the flexibility to support each stakeholder group in an environment where data, governance, and security policies are shared and enforced comprehensively and consistently. And a hybrid data approach will play a key role in this.
Who Should Attend?
This conference is designed for 20 Tech leaders who are data driven, focused on digital transformation while driving down costs measured in both money and IT resources at leading companies in Kuala Lampur.
AGENDA
12:00 – 13:30
Registration & Lunch + Networking
13:30 – 13:45
Welcome Note
13:45 – 14:15
Session with Cloudera
Powering your Data-Driven Business with Hybrid Data
In this session, we’ll explore how Cloudera is powering companies in their data-driven initiatives and driving digital transformation for business outcomes.
Speakers:
14:15 – 15:15
Roundtable Discussion
Accelerate Time to Value of Your Data with Data Platform
The Cloudera Data Platform is a hybrid data platform designed to work with any cloud, any analytics, any data. The platform generates 70% faster time to value in complex data integrations, and 40X faster time to simple reports & dashboards.
In this session, we’ll discuss what this looks like in the real world, and what you can expect in your organisation. Some of the key points are:
- What does becoming data-driven mean to your organisation and what are some of the initiatives and challenges have you encountered so far?
- How can you reduce the complexity in your data management environment and deliver diverse, multi-function analytics with consistent security, governance, and lifecycle management?
- Do you have, or intend to, hybrid and/or multi-cloud environments? Why is this important to your organisation?
Moderator:
Head (Data Platform Services) at PETRONAS
Mustafa Qizilbash is an Enterprise Data Strategist and has been in the industry for the last 20 years. He has worked with companies like Oracle, IBM, Teradata, Hong Leong Bank, and many more. He is presently engaged with Petronas and is working on their Enterprise Data Hub.
His passion for data has taken him across the globe to 6 countries including New Zealand, Singapore, Dubai, China, Pakistan, and now Malaysia. He is also a published author with a book under his belt and one more that will be available on Jan 23.
Facilitator:
15:15 – 15:30
Let’s take a break
15:30 – 16:00
Let’s see it in action – Demo
Cloudera Data Platform
The Cloudera Data Platform delivers on core use cases including Customer Analytics, IoT/Connected Products, and Security, Risk, & Compliance. In this session, we’ll talk about how companies are implementing these use cases across a variety of industries.
16:00 – 17:00
Happy Hour & Networking
Lunch at InterContinental, Kuala Lumpur
InterContinental Kuala Lumpur is steps away from the iconic Petronas Twin Towers, the city’s Convention Centre, and a short walk to shopping and entertainment venues. The luxury five-star hotel offers 473 spacious and stylish rooms, while eight meeting rooms and two magnificent pillarless ballrooms with multi-functional capabilities are perfect for Weddings and Meetings. Dine in style in award-winning Tatsu Japanese Cuisine, Tao Chinese Cuisine, Serena Brasserie, and OneSixFive Lounge.
VENUE & REGISTRATION
InterContinental Kuala Lumpur
165, Jln Ampang, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
TALK TO US
WHAT PEOPLE ARE SAYING
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
The audience size with its format comprising panel discussions, one-on-one meetings and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create those individual connections. Congrats on an event well done!
We are seeing results above and beyond what we had hoped for, which is a result of the collaborative approach of our two teams working together. There is a symbiotic relationship that I did not expect where our internal sales team and the BuyerForesight team are working together to increase SQLs across the teams. It’s beautiful.
I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.
About Common Sense Conferences
Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.
Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at commonsense.events.
Questions our invited guests often ask us
General Conference
Launched in 2019, Common Sense Conferences attract executive thought leaders from around the globe for conversation with peers and industry experts to promote innovation and growth. All Common Sense events share a “Less Presentation, More Conversation” theme because the last thing anyone needs is more heavy-handed sales pitches masquerading as “thought leadership”.
Common Sense Conferences are produced by BuyerForesight, a 100-person marketing services company with offices in the US, India, Singapore, Australia, the United Arab Emirates, and the Netherlands.
We produce executive thought leadership events worldwide.
We emphasize conversation over presentation. We carefully vet every prospective participant to ensure they will both contribute and get value from each event.
We have offices in Singapore, Kolkata, Bangalore, Sydney, Dubai, Amsterdam, and Duluth, Minnesota.
Attend to learn and network with industry experts and executive peers.
For half-day conferences, expect 30-35 participants and 5-6 sponsors.
For full-day conferences, expect 55-60 participants and 8-10 sponsors.
There are no current plans to invite media to upcoming conferences.
Sessions will be recorded.
Sessions will not be broadcast or made available for public viewing.
Yes.
Our business model relies on our participants being decision makers on behalf of their company, with control of a budget, buying authority, need for solutions and a timeline for purchase of those solutions within 12 months.
Logistics
Qualified participants pay nothing to attend.
Common Sense Conferences will arrange and pay for air travel, hotel, and meals during the event for all qualified participants. Meals outside of the conference are not included. For some events we may offer either a car service or paid parking at the venue, but in general we expect participants to cover those costs for themselves.
You’ll need to complete a qualification form.
You can register here
No. However, we request that you make a serious effort to find a colleague in your organization with similar qualifications to participate instead of you or take a meeting with at least 3 of our sponsors.
You should plan to arrive in time to join us for cocktails (multi-day conferences), or during the designated registration time prior to sessions beginning (1-day or half-day conferences).
No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.
No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.
Airfare and hotel fees are covered. We also provide food & beverages at designated times and locations at the hotel during the conference.
Please make your own arrangements to travel to and from the airport by taxi or rideshare.
Yes, you may stay at the venue for multi-day events.
Sessions
The format includes several session types from a full-group keynote address to small conversational breakout sessions and 1:1 meetings. The majority of our activities are designed to foster small-group conversations among participants and our industry experts.
A panel discussion is 3-5 experts discussing a series of questions posed by a moderator. Participants may ask and respond as well.
Typically 50% or more of participants attend each session, depending on the conference agenda and the number of coinciding sessions.
As many as you like.
Yes, though some sessions may fill up; in this case, you’ll need to choose a different session.
Yes, we strongly encourage your topic suggestions.
Participants
If you are a decision maker with control of a budget, buying authority, need for solutions, and a timeline for purchase of those solutions within 12 months, you will qualify. You may also qualify if you are a primary purchase influencer.
You are expected to attend and participate in sessions, join us for meals and stay through the full program. You are not required to meet with any of our sponsors, though of course, we hope you’ll want to.
We believe our participants have a lot of valuable information to share, so we encourage all participants to actively ask and answer questions during our sessions. We also ask some participants to consider serving on a panel.
You aren’t required to be a “speaker” and lead a session; however, all participants should come prepared to share their expertise or ask good questions of their peers.
If you are serving on a panel or delivering an address, we’ll introduce you to others you’ll be presenting with and set up prep calls for you. We do not use PowerPoint presentations in our breakout sessions, so a simple outline of what you intend to discuss is enough. Otherwise, all you need to do is read through the agenda and decide which sessions you’d like to participate in.
Yes, we’d like a description of what you intend to cover, but bullet points are fine.
Yes.
Other participants are executives in medium to large enterprises fitting the target demographics of the conference.
Sponsors
Sponsors are leading technology vendors that can address the pain points of participants.
No.
Yes, we will share the information you provide to us with sponsors.
Yes, sponsors will reach out to you after the conference.
Yes.
Yes.