Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this dinner session, we’ll dig deeper into what ABM for Events really means. In the process, we’ll challenge commonly-held assumptions in deciding which accounts to target, regardless of what your “Target Account List” is telling you. We’ll also dive into how to successfully engage these accounts before, during, and after your event to increase ROI.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.
18:30 – 18:45
18:45 – 20:45
20:45 – 21:00
Sofitel Dubai The Palm is located on the East Crescent of Palm Jumeirah, a 30-minute drive from Dubai International Airport. It is easily accessible by taxi, car or metro, just off Sheikh Zayed Road with a clearly marked exit 34 for The Palm Jumeirah.
Participation in this In person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Sofitel.
We will follow COVID guidelines mandated by the government and the venue.
I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
The audience size with its format comprising panel discussions, one-on-one meetings and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create those individual connections. Congrats on an event well done!
