I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
COMMON SENSE CX
July 6th & 7th, 2020,
10 AM - 2 PM SGT
Successfully Held
COMMON SENSE CX
CSCX20 APAC
Customer Experience
Virtual Conference
July 6th & 7th, 2020,
10 AM - 2 PM SGT
Successfully Held
What is
CSCX20 APAC
CSCX APAC is an invitation-only conference for 60 marketers and customer experience leaders and leading CX solutions providers (Sponsors). Sessions are designed for collaborative conversation between marketers and CX experts in leading companies.
Panel Sessions
A solution expert will moderate a 3-person panel on a single topic. Questions and conversation will follow.
War Stories
2 customer experience leaders will take us through lessons learned from a CX initiative that succeeded or failed. No podium, no stage, no PowerPoint.
OUR ATTENDEES
See what Common Sense CX attendees have to say about previous conferences.
Customer experience as a strategic focus is pretty new, whether it’s part of marketing, customer support or a stand-alone function. This means best practices are changing rapidly and even large companies don’t have many true experts.
Common Sense Customer Experience events bring together CX innovators from many different industries to share what’s working and what isn’t, and everybody learns.
Conference successfully held
OUR AGENDA
10:00 AM – 10:10 AM SGT
Opening Remarks & Sponsor Capabilities
10:10 AM – 10:40 AM
Panel Session
Moderated By:
How To Build a CX Culture in the Enterprise
Building a top-to-bottom CX culture in a large enterprise requires fundamental transformation on multiple fronts. Where to start? What should you prioritize? Our experts will share what they’ve learned on this journey.
10:45 AM – 11:15 AM
Panel Session
Moderated By:
How is CX Driving Product Development?
How are CX insights driving the development of products that customers love?
11:20 AM – 11:50 AM
War Stories
Scaling Pains and Building a Centralized CX function
Scaling pains:
How constant but local brand messaging and investments for customer acquisition on a global scale paid off.
How to build a decentralized team that can centrally support CX initiatives supporting affiliates needs but also leaving them the freedom to decide and operate.
11:55 AM – 12:25 PM
Lunch
12:30 PM – 01:00 PM
Panel Session
Moderated By:
How to Design a CX Team for Long-Term Success
What are the essential foundational roles and the critical secondary roles?
01:05 PM – 01:35 PM
Roundtable Session
Moderated By:
Solving critical AI challenges in CX
Successful AI implementation and adoption is a journey, not an overnight fix. In this session, we will have an open discussion about how to effectively apply AI to CX, sharing practical implementation tips and insider knowledge on the best technology partnerships.
10:00 AM – 10:10 AM SGT
Opening Remarks & Sponsor Capabilities
10:10 AM – 10:40 AM
Panel Session
Moderated By:
Decoding the AI hype in CX:
Applying AI to CX to drive business growth
In this session, Appier will host an open discussion about how effective implementation of AI can have a direct impact on revenue. Topics will include why AI is critical for solving challenges in CX; what does and doesn’t work when it comes to applying AI in CX; and the most effective ways to leverage data, as seen from our position on the front lines.
10:45 AM – 11:15 AM
Panel Session
Moderated By:
How To Communicate CX Metrics Better
- Making sure stakeholders and staff understand what the numbers mean.
- How should metrics be interpreted, and how are metrics commonly misinterpreted?
- How do you include the impact of individuals and functional groups on the metrics?
11:20 AM – 11:50 AM
War Stories
Moderated By:
Big Company Customer Success and Persona-Driven CX
Do’s and Don’ts in driving Customer Success programs in a large organization.
How they’ve enlisted front-line employees to become active ambassadors for their brand by following a set of persona guidelines.
12:00 PM – 12:30 PM
War Stories
Moderated By:
Digital Transformation Challenges and Brand
Reputation
Maintaining brand reputation and growth.
Conference successfully held
How Do You Qualify to Attend?
OUR SOLUTION EXPERTS
Become a Common Sense Customer Experience Solution Expert
Common Sense CX APAC is designed to provide solution experts (sponsors) with time to listen, engage and build relationships with CX leaders in Singapore and surrounding markets.
Our CX practitioners actively seek out meetings with solution experts, so there are plenty of opportunities to build new, profitable relationships.
Companies attending Common Sense CSCX20 APAC
WHAT PEOPLE ARE SAYING
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
The audience size with its format comprising panel discussions, one-on-one meetings and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create those individual connections. Congrats on an event well done!
We are seeing results above and beyond what we had hoped for, which is a result of the collaborative approach of our two teams working together. There is a symbiotic relationship that I did not expect where our internal sales team and the BuyerForesight team are working together to increase SQLs across the teams. It’s beautiful.
I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.