I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
March 2nd and 3rd, 2020, Flamingo, Las Vegas
Successfully Held
COMMON SENSE CX
CSCX20 Data & Analytics
March 2nd and 3rd, 2020, Flamingo, Las Vegas
Successfully Held
What is
COMMON SENSE CX
CSCX20 DATA & ANALYTICS
It’s an invitation-only conference for 70 Data & Analytics leaders who are tackling the biggest Customer Experience challenges using big data, artificial intelligence and a sharp focus on customers. They’ll be joined by 12 Customer Experience solutions providers. Each session is a conversation, not a presentation. We dig into real-world use cases, and ask hard questions. Our solutions providers (sponsors) are CX experts who are there to listen and brainstorm with you.
War Stories
A solution expert will moderate stories from 2 panelists about a data-driven CX initiative that was a great success or dismal failure and answer questions about what they learned. No podium, no stage, no PowerPoint.
Panel Sessions
3-person panel on a single topic moderated by a solution expert. Questions and conversation will follow. No podium, no stage, no PowerPoint.
Workshops
A single expert walking us through a topic they know intimately, followed by great questions and different perspectives from both attendees and solution experts. No podium, no stage, no PowerPoint.
OUR ATTENDEES
See what Common Sense attendees have to say about previous conferences.
Customer experience as a strategic focus is pretty new, whether it’s part of marketing, customer support or a stand-alone function. This means best practices are changing rapidly and even large companies don’t have many true experts.
Common Sense Customer Experience events bring together CX innovators from many different industries to share what’s working and what isn’t, and everybody learns.
Conference successfully held
OUR AGENDA
The Common Sense CX Data & Analytics agenda has been developed with input from CX-focused data scientists and analytics leaders and CX solutions experts. Together we’re exploring how data & analytics are shaping the future of CX.
ROI of CX:
Challenges and opportunities of leveraging behavioral data to enhance customer feedback storytelling.
What CX metrics do executives care about?
Creating a suite of metrics that balances the needs of different stakeholders and align with the CX strategy after a business crisis.
Customer feedback and survey state of the art:
What are the best tools to collect, analyze, and visualize customer feedback and market research?
Challenges of implementing new systems, processes, and tools after divestiture.
Why CX programs struggle to demonstrate results:
CX programs sometimes struggle for funding and influence in the enterprise because results are hard to demonstrate.
What B2C can learn from B2B approach to CX analytics:
B2B customer success analytics focus on some different measures than B2C CX. What can B2C CX leaders learn from B2B?
How we drastically reduced drop-off for online card applications at Fifth Third Bank.
Keeping outdated assumptions out of chatbot development.
Using data to elevate your brand:
How companies are using data to send the right message at the right time to the right customer on the right platform to elevate their brand. We’ll discuss routing & techniques to improve efficiencies, reduce customer churn & improve profitability.
11:00 AM - 12:00 PM Registration |
12:00 AM - 12:45 PM Lunch |
12:45 AM - 1:15 PM Sponsor Capabilities |
1:25 PM - 2:15 PM War Stories - 3 Sessions |
2:25 PM - 3:15 PM Panel/Roundtable Sessions - 3 Sessions |
3:25 PM - 3:45 PM Networking Break |
3:45 PM - 5:30 PM Vendor Meetings |
5:30 PM - 6:00 PM Break |
6:00 - 7:00 PM Cocktail Reception |
7:00 PM - 8:00 PM Dinner |
7:30 AM - 8:30 AM Breakfast |
8:30 AM - 9:20 AM War Stories - 3 Sessions |
9:30 AM - 10:20 AM Panel/Roundtable Sessions - 3 Sessions |
10:30 AM - 11:20 AM Panel/Roundtable Sessions - 3 Sessions |
11:30 AM - 12:20 PM War Stories 3 Sessions - 3 Sessions |
12:30 PM - 1:15 PM Lunch |
1:25 PM - 2:15 PM Panel/Roundtable Sessions - 3 Sessions |
2:25 PM - 2:45 PM Networking Break |
2:45 PM - 5:00 PM Vendor Meetings |
5:00 PM - 6:00 PM Break |
6:00 PM - 7:00 PM Cocktail Reception |
Conference successfully held
OUR PRICING
CX professionals who meet our qualification criteria attend at no cost.
We cover the conference program, travel, food and lodging.
- NO KEYNOTES
- NO LECTURES
- NO DEATH BY POWERPOINTS
OUR SOLUTION EXPERTS
Become a Common Sense Customer Experience Data & Analytics Solution Expert
Common Sense CX Data & Analytics is designed to provide solution experts (sponsors) with time to listen, engage and build relationships with CX Data & Analytics leaders.
Our CX practitioners want to spend quality time with our solution experts, so we don’t have to force the issue.
Companies who attended previous Common Sense conferences
WHAT PEOPLE ARE SAYING
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
The audience size with its format comprising panel discussions, one-on-one meetings and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create those individual connections. Congrats on an event well done!
We are seeing results above and beyond what we had hoped for, which is a result of the collaborative approach of our two teams working together. There is a symbiotic relationship that I did not expect where our internal sales team and the BuyerForesight team are working together to increase SQLs across the teams. It’s beautiful.
I think it’s really a must-attend event for CX professionals. I’ve gone to other events in the past and this surpasses all of them.
A lot of other conferences I’ve gone to are driven off a podium, someone presenting me a solution before they understand my problem. Here I have an opportunity to talk to my peers and learn from them.
I’m not part of some enormous crowd out there. I’m getting lot of interaction, hearing from people, their own personal stories. Individual examples of how people are leveraging their CX skills in their industry, in their business, in the work that they do everyday.
Very intimate, Very one-on-one! You are able to really get a lot of candid responses, so we’re getting a ton of value from that and a lot of valuable insights.