What we will discuss at
COMMON SENSE
Data & Analytics
New York 2022
The avalanche of data generated by companies and their customers should be a competitive advantage, but most companies are struggling to manage it all. There aren’t any simple answers, but emerging frameworks are helping us catch up with the growth in data. In this conference, we will focus on the role of new models for data infrastructure and the new ways and reasons to invest in data analytics.
Who Should Attend
Our conference is designed for 70 IT leaders responsible for their company’s data infrastructure, data strategy and analytics strategy, including CTO’s, Chief Architects, Heads of Software Engineering, Data Analytics leaders, Chief Data Officers and Chief Digital Officers from innovative enterprises in North America.
AGENDA
9:30 am – 9:45 am
Registration
9:45 am – 10:15 am
Welcome Address & Sponsor Intro
10:20 am – 11:10 am
Panel Session
Moderated by
Why AI/ML advanced analytics projects fail
Advanced analytics projects using ML are inherently complex with multiple points of failure. Companies can improve the likelihood of success by avoiding the most common stumbling blocks. Some of these include:
- Model maintenance challenges
- Lack of data governance
- Model testing & validation
In this session, we’ll explore ways companies are improving the odds of success for advanced analytics initiatives.
11:15 am – 12:30 pm
Networking & Sponsor Meetings
12:30 pm – 1:10 pm
Lunch
1:15 pm – 2:05 pm
Panel Session
Moderated by
Identifying root causes of data quality problems
When incorrect data is discovered, companies react with data profiling and data cleansing and typically build a plan to avoid repeating the mistakes that led to it.
However, data quality issues are much more challenging to resolve when they span the enterprise. 3 common challenges create data quality issues and make it difficult to resolve them:
- Not treating data as an enterprise asset
- Executive management indifference
- No time to implement & monitor best practices
In this session we’ll discuss how data leaders are overcoming these challenges in their companies.
2:10 pm – 3:00 pm
Panel Session
Moderated by
Will cloud ecosystems make insight to action a reality in 2023 & beyond?
Insights disconnected from action aren’t very valuable. If insights from ingested data don’t feed back into operational systems like CRM or marketing automation, the insights either go unused or require massive manual effort. Modern cloud ecosystems and APIs are now at the point where this problem can be solved without a massive development effort.
In this session, we’ll discuss ways in which companies are finally turning insights into action by leveraging cloud ecosystems. What tooling is most valuable? What pitfalls should you be on guard against?
3:05 pm – 4:20 pm
Networking & Sponsor Meetings
4:25 pm – 5:15 pm
Panel Session
Moderated by
When should companies go all-in on Machine Learning?
Many companies waste money and resources applying machine learning to challenges that simple SQL will solve. How do you decide when it’s time to make the investment in resources to build solutions that actually require ML? The most common answer is that you need to make data-driven predictions for your company. Some indicators we’ll discuss:
- Do you need to influence trends you’ve seen in historical data before they happen again?
- Are you looking at ways to apply statistical analysis to your data beyond the capability of SQL?
- Do you need to analyze new data sources that don’t work in your data warehouse?
In this session, we’ll discuss how companies with large data volumes can decide if it’s time to embrace the ML stack.
5:20 pm – 7:00 pm
Cocktails & Networking
Some of our Speakers
Quick Facts about
COMMON SENSE
Data & Analytics
New York 2022
Invitation-only
We are very selective about who we invite to Common Sense Conferences so you can network and learn from smart data & IT leaders from a variety of industries and the most innovative data infrastructure & analytics vendors.
Fully paid for
The conference program, airfare, hotel and meals are all covered for qualified participants.
Intentionally small
60-70 participants and 10 sponsors can easily get to know each other over the course of the conference, starting relationships that can last a lifetime.
OUR SPONSORS
VENUE & REGISTRATION
Jay Suites Midtown East
515 Madison Avenue, 10th Floor,
New York, NY 10022
TALK TO US
About Common Sense Conferences
Common Sense Conferences are produced by BuyerForesight, a global marketing services and research firm with offices in Singapore, USA, The Netherlands and India.
Since 2019 Common Sense conferences have hosted more than 325 events focused on a wide variety of topics from Customer Experience to Data & Analytics. Learn more at commonsense.events.
Questions our invited guests often ask us
General Conference
Launched in 2019, Common Sense Conferences attract executive thought leaders from around the globe for conversation with peers and industry experts to promote innovation and growth. All Common Sense events share a “Less Presentation, More Conversation” theme because the last thing anyone needs is more heavy-handed sales pitches masquerading as “thought leadership”.
Common Sense Conferences are produced by BuyerForesight, a 100-person marketing services company with offices in the US, India, Singapore, Australia, the United Arab Emirates, and the Netherlands.
We produce executive thought leadership events worldwide.
We emphasize conversation over presentation. We carefully vet every prospective participant to ensure they will both contribute and get value from each event.
We have offices in Singapore, Kolkata, Bangalore, Sydney, Dubai, Amsterdam, and Duluth, Minnesota.
Attend to learn and network with industry experts and executive peers.
For half-day conferences, expect 30-35 participants and 5-6 sponsors.
For full-day conferences, expect 55-60 participants and 8-10 sponsors.
There are no current plans to invite media to upcoming conferences.
Sessions will be recorded.
Sessions will not be broadcast or made available for public viewing.
Yes.
Our business model relies on our participants being decision makers on behalf of their company, with control of a budget, buying authority, need for solutions and a timeline for purchase of those solutions within 12 months.
Logistics
Qualified participants pay nothing to attend.
Common Sense Conferences will arrange and pay for air travel, hotel, and meals during the event for all qualified participants. Meals outside of the conference are not included. For some events we may offer either a car service or paid parking at the venue, but in general we expect participants to cover those costs for themselves.
You’ll need to complete a qualification form.
You can register here
No. However, we request that you make a serious effort to find a colleague in your organization with similar qualifications to participate instead of you or take a meeting with at least 3 of our sponsors.
You should plan to arrive in time to join us for cocktails (multi-day conferences), or during the designated registration time prior to sessions beginning (1-day or half-day conferences).
No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.
No. Our only requirement is that you participate in the full program from the welcome cocktail reception to the final meal on the last day.
Airfare and hotel fees are covered. We also provide food & beverages at designated times and locations at the hotel during the conference.
Please make your own arrangements to travel to and from the airport by taxi or rideshare.
Yes, you may stay at the venue for multi-day events.
Sessions
The format includes several session types from a full-group keynote address to small conversational breakout sessions and 1:1 meetings. The majority of our activities are designed to foster small-group conversations among participants and our industry experts.
A panel discussion is 3-5 experts discussing a series of questions posed by a moderator. Participants may ask and respond as well.
Typically 50% or more of participants attend each session, depending on the conference agenda and the number of coinciding sessions.
As many as you like.
Yes, though some sessions may fill up; in this case, you’ll need to choose a different session.
Yes, we strongly encourage your topic suggestions.
Participants
If you are a decision maker with control of a budget, buying authority, need for solutions, and a timeline for purchase of those solutions within 12 months, you will qualify. You may also qualify if you are a primary purchase influencer.
You are expected to attend and participate in sessions, join us for meals and stay through the full program. You are not required to meet with any of our sponsors, though of course, we hope you’ll want to.
We believe our participants have a lot of valuable information to share, so we encourage all participants to actively ask and answer questions during our sessions. We also ask some participants to consider serving on a panel.
You aren’t required to be a “speaker” and lead a session; however, all participants should come prepared to share their expertise or ask good questions of their peers.
If you are serving on a panel or delivering an address, we’ll introduce you to others you’ll be presenting with and set up prep calls for you. We do not use PowerPoint presentations in our breakout sessions, so a simple outline of what you intend to discuss is enough. Otherwise, all you need to do is read through the agenda and decide which sessions you’d like to participate in.
Yes, we’d like a description of what you intend to cover, but bullet points are fine.
Yes.
Other participants are executives in medium to large enterprises fitting the target demographics of the conference.
Sponsors
Sponsors are leading technology vendors that can address the pain points of participants.
No.
Yes, we will share the information you provide to us with sponsors.
Yes, sponsors will reach out to you after the conference.
Yes.
Yes.