The Philippines is experiencing a demographic shift, with a high concentration of young, tech-savvy consumers who have elevated expectations for personalized and seamless experiences.
As e-commerce continues to grow, businesses must adapt to an omnichannel world and differentiate themselves in a saturated market. Technology adoption is no longer a plus but a necessity for businesses to stay ahead of the curve.
The 5th CX Summit APAC promises to bring together CX Leaders in an exclusive and intimate setting to explore challenges and opportunities in navigating next-generation customer experience.
KEY THEMES
Leveraging AI and Automation
How to harness the power of emerging technologies in developing next-gen CX strategies
Personalization at Scale
Strategies for delivering tailored experiences to a diverse customer base
Omnichannel Excellence
Integrating various channels to create a seamless customer journey
Building Brand Loyalty in a Competitive Market
Strategies to foster customer loyalty and advocacy
The Future of Work in CX
Adapting to the changing workforce and emerging technologies
KEY BENEFITS
Participation in the Summit is by invitation only, so you are guaranteed to meet decision-makers and CX Leaders like yourself.
Hear from our expert speakers and thought leaders from within the country and internationally, bringing with them real-world case studies and practical knowledge.
Our unique format allows every attendee to get immersed in conversations and guarantees high-level interaction throughout the day.
Meet our CX Technology Partners of your choice in a 1-1 or group setting to learn new innovations shaping customer experience.
SPONSOR THIS EVENT
SPEAKERS
Blessie Cruz
Gaurav Gupta
Gabrielle (Gaille) Syquia
Sherwin Nones_347x347
Rajesh Grover_347x347
Melody Lim_347x347
Bharath Kumar_347x347
Agenda
08:30 – 09:30
Registration & Refreshments
09:30 – 09:45
Welcome and BuyerForesight™ Introduction
09:45 – 10:15
CX Technology Partners Spotlight
Identifying and collaborating with the right technology partner is so crucial in the face of digital transformations and a competitive market. It may be just that missing piece of the puzzle in turning your CX strategy from good to great! In this brief session, we highlight our solution partners who are driving CX transformation across industries.
10:15 – 10:30
Icebreaker – Live Poll
10:30 – 10:50
Keynote Address
Staying Relevant – Getting into the Minds of Digital-Savvy Customers
The landscape of customer engagement is constantly shifting, and CX and Marketing leaders face an increasingly complex challenge: evolving brand identities and crafting experiences that resonate with today’s digitally native and value-conscious consumers. This keynote dives deep into the minds of Gen Z and Millennials, exploring what drives their purchasing decisions and how brands can effectively capture their attention and loyalty.
Chief Marketing Officer & Integration Leader, Kimberly Clark Softex Indonesia, Kimberly-Clark
10:50 – 11:20
Fireside Chat
Hyper-Personalization in the Age of Data and AI
We discuss how brands are moving past simple personalization to create truly individualized experiences, leveraging on data and AI to anticipate customer needs and interest. What are the best practices for CX and marketing leaders in working seamlessly to tailor every aspect of the customer journey and balancing that with data privacy and security.
11:20 – 11:50
Networking Break & Peer Connect Sessions
11:50 – 12:20
Panel Discussion
Hear from our panel of technology partners and thought leaders on everything AI. Select two-panel discussions to attend and have your questions ready for a designated Q&A session.
TRACK 1
Beyond Rewards Points: Earning Gen Z Loyalty in the Digital Age
Business leaders know retaining customers is key, but traditional loyalty programs often fall flat with Gen Z. This panel explores the unique drivers of loyalty for today’s digital natives. We’ll delve into how brands can build genuine connections, demonstrate social responsibility, and create personalized experiences that resonate with new values and expectations.
TRACK 2
Unlocking CX ROI: Data-Driven Insights for Increased Customer Lifetime Value
Data analytics is no longer novel, but many organizations struggle to translate data into tangible business results. This session will explore how CX leaders can leverage data to segment customer profiles, hyper-personalize content, and engage effectively across all channels.
12:20 – 12:50
Panel Discussion
TRACK 1
Feedback is a Gift – Developing a Pragmatic Feedback Funnel to Elevate CX and Measure Customer Satisfaction
This panel discusses the importance of moving beyond simple surveys to capture richer insights that truly drive CX improvements. What are the practical strategies for collecting feedback at various touchpoints, analyzing data to identify actionable trends, and closing the loop to demonstrate customer-centricity?
TRACK 2
Human + Digital: Orchestrating Seamless CX Across All Touchpoints
How do we balance automation and human interaction in customer service? This session explores how CX leaders can strategically integrate all digital tools – from AI-powered chatbots and personalized email campaigns to interactive social media experiences and self-service portals – while preserving the human touch.
Head of Customer Operations at Air Asia
12:50 – 14:20
Lunch Break & Scheduled 1-1 Meetings
14:20 – 15:50
Thought Leadership Masterclass
MASTERCLASS 1
How to Turn Customer Service from a Transactional to Transformative Experience
MASTERCLASS 2
How to Drive Cross-Generational Marketing for Maximum Impact
MASTERCLASS 3
How to Master The Art of Being Everywhere -and Doing it Consistently
MASTERCLASS 4
How to Lead Change Management Initiatives in your Organization to Drive AI-Centric Functions in CX
15:50 – 16:20
Break & Scheduled 1-1 Meetings
16:20 – 17:00
Expert-Led Circles
We will continue conversations outside the room in an informal setting. Choose between our technology partners-led discussion groups. There will be one rotation at 20-minute intervals.
The Power of Conversational AI in Customer Engagement
Personalising the Customer Journey with Data-Driven Insights
Capitalizing on Emerging Trends such as AR and VR in your Customer Engagement Strategy
Building Customer Trust with Data Privacy & Transparency
The Future of Customer Communication: An Omni-Channel Approach
Empowering Customers with Self-Service Capabilities
17:00 – 19:00
Networking Cocktails and Canapes Reception
Who Will You Meet
The summit is designed for Chiefs, Heads, and Directors/VPs of the following functions
Customer Experience
Branding & Marketing
Customer Success
Customer Service
Innovation/ Transformation
Omnichannel Strategy
Customer Data & Analytics
REGISTRATION
Participation in the Summit is by invitation only and limited to up to 150 attendees to ensure an optimal and exclusive experience for our attendees. All registrations will be reviewed and are subject to approval.
Standard Pass
USD 899 USD 699
- Access to All Sessions and Networking Receptions.
- Save USD200 by registering before 28th Feb 2025