Decoding Event ROI:
Beyond Numbers to Narrative
Networking Dinner at Andaz Dubai The Palm
Successfully held on 28th November 2024
HERE’S WHAT
WE DISCUSSED
Explore innovative approaches to measuring and communicating event ROI, integrating both quantitative metrics and qualitative impact stories.
B2B events have seen tremendous growth and success however measuring and communicating Return on Investment (ROI) has become increasingly complex. Traditional metrics alone often fail to capture the full value and impact of events on business outcomes. This executive roundtable brings together field and event marketing leaders to explore innovative approaches to event ROI that go beyond mere numbers.
We delved into strategies for integrating quantitative metrics with qualitative impact stories to paint a more comprehensive picture of event success. Participants shared their experiences, challenges, and creative solutions in measuring and articulating the true value of their events to stakeholders.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
Key Discussion Points:
- Holistic Measurement: Identifying a balanced scorecard of metrics that capture both immediate and long-term event impact, including quantitative and qualitative indicators.
- Narrative Construction: Techniques for weaving data points and anecdotal evidence into compelling stories that resonate with executives and decision-makers across different stakeholder groups.
- Attribution: Addressing the complexities of attributing business outcomes to specific event touchpoints in a multi-channel environment, and enabling more sophisticated ROI tracking and storytelling.
AGENDA
6:30 PM – 6:45 PM
Welcome
6:45 PM – 8:45 PM
Dinner & Discussion
8:45 PM – 9:00 PM
Closing
Andaz Dubai The Palm
Capturing Dubai’s eclectic style and heritage, Andaz Dubai The Palm is a lifestyle boutique hotel conveniently located on the trunk of Palm Jumeirah—the perfect location to inspire curiosity and discover hidden gems.
VENUE & REGISTRATION
Andaz Dubai The Palm
