Decoding Event ROI:
Beyond Numbers to Narrative
Presented by
Here’s what we discussed:
Explore innovative approaches to measuring and communicating event ROI, integrating both quantitative metrics and qualitative impact stories.
B2B events have seen tremendous growth and success however measuring and communicating Return on Investment (ROI) has become increasingly complex. Traditional metrics alone often fail to capture the full value and impact of events on business outcomes. This executive roundtable brought together field and event marketing leaders to explore innovative approaches to event ROI that go beyond mere numbers.
We delved into strategies for integrating quantitative metrics with qualitative impact stories to paint a more comprehensive picture of event success. Participants shared their experiences, challenges, and creative solutions in measuring and articulating the true value of their events to stakeholders.
Key Discussion Points:
- Holistic Measurement: Identifying a balanced scorecard of metrics that capture both immediate and long-term event impact, including quantitative and qualitative indicators.
- Narrative Construction: Techniques for weaving data points and anecdotal evidence into compelling stories that resonate with executives and decision-makers across different stakeholder groups.
- Attribution: Addressing the complexities of attributing business outcomes to specific event touchpoints in a multi-channel environment, and enabling more sophisticated ROI tracking and storytelling.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.