Strategize & Socialize:

6:25 PM

6:30 PM – 7:15 PM

Networking Reception: Cocktails & Hors D’œuvres

Connect and network with your peers while indulging in delicious drinks and heavy hors d’œuvres.

7:15 PM – 7:25 PM

BuyerForesight™ Introduction

7:25 PM – 7:55 PM

Discussion Tables

Participants took part in 10 minute roundtable discussions with your peers. Each was designed to provide ideas for new tactics you can take back to the office with you. They had the chance to discuss each of the following topics in rotating peer-groups:

• Sales & Marketing Alignment: Alignment between sales and field marketing teams is pivotal in maximizing the effectiveness of event marketing. Without it, it’s nearly impossible to understand the realities of field marketing performance. What proactive approaches can you adopt to secure alignment?

• Next-Gen ABM: Audience Based Marketing: What is Audience Based Marketing, and how can it help you build trust, credibility, community – and importantly, demand – with your prospects and customers?

• Event Marketing ROI: Maximizing Impact: Events are fantastic for meeting and engaging your target contacts, but it’s often difficult to quantify the impact they make and report results immediately. There’s pressure from all sides to deliver, and often a limited consensus or clear path as to how or what that means. How can you maximize the impact you make to deliver not only leads but qualified opportunities that convert and are easy to attribute?

7:55 PM – 8:45 PM

Enjoy relaxed networking time, and feel free to continue the conversations started at your discussion tables.