A New Approach to ABM for Event Marketing
Successfully held on 14th June 2024
Presented by
Here’s what we discussed:
Events are already a great way to build a sales pipeline and renew relationships with existing customers, but could marketers extract more value from these investments by applying Account Based Marketing principles to event marketing?
In this peer-led virtual roundtable session, we discussed how this is achievable by uncovering further detail around:
- Going beyond ‘Target Account Lists’
- Effective promotional strategies
- Creating deeper insights for curated discussions and increased conversion
- KPI measurement and ROI metrics
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.