ADAPT, SURVIVE, THRIVE:
FIELD MARKETING STRATEGIES
FOR THE FUTURE

HERE’S WHAT
WE DISCUSSED

As buyer attention becomes an increasingly scarce commodity, field marketers have to consider strategies that go beyond just successful program orchestration.

Yes, it’s still critical to have the right qualified audience, an engaging format, and timely follow up.

But it’s also critical to acknowledge that evolving customer expectations and market disruptions can rapidly render legacy events and field marketing campaigns obsolete, and you have to be prepared.

This Networking Roundtable brought Senior Field Marketers together to discuss what you can do to ensure you already have your programs future-proofed. Participants joined to share strategies with their peers!”