SYNC OR SINK: SALES AND
FIELD MARKETING ALIGNMENT
Networking Dinner at Raddison Blu, Bangalore
Successfully held on 7th February 2024
HERE’S WHAT
WE DISCUSSED
Alignment between sales and field marketing teams is pivotal in maximizing the effectiveness of event marketing. But, a lot field marketers feel like that alignment is a pipe dream. They either have to ‘babysit’ salespeople during events or chase them for CRM intel and maintenance afterwards (or both).
This compounds and affects the overarching field strategy, because without sales’ support, it’s nearly impossible to understand the realities of field marketing performance. Did your event influence deals that weren’t properly attributed? Could you have gotten more leads if your salesperson was giving it their all on-site?
In this roundtable, we discussed the challenges posed by varying levels of sales diligence and the proactive approaches field marketers are adopting to secure alignment and enthusiastic participation from their sales counterparts in events.
If you’re already in lockstep with your sales teams, what’s working for you now, and how can you take it even further?
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
AGENDA
6:30 PM – 6:45 PM
Welcome
6:45 PM – 8:45 PM
Dinner & Discussion
8:45 PM – 9:00 PM
Closing
Radisson Blu
With a multitude of award-winning restaurants, a lively nightclub, and outstanding event facilities on site, the Radisson Blu has everything you’ll need for a successful business or leisure trip. When you find a break in your schedule, lounge by the outdoor pool and indulge in an eclectic mix of time-tested Indian and Western treatments at the spa. You can also keep up with your workout routine in our well-equipped fitness center.
VENUE & REGISTRATION
Radisson Blu
