Modern Field Marketer: Balancing ROI Amidst Budget Pressure
Successfully Held on 11th October, 2023
Presented by
Here’s what we discussed:
As budget constraints continue to tighten, modern field marketers have to allocate resources ever more strategically to maximize ROI. Sometimes that’s easier said than done. You’re facing pressures to be at the ‘must-attend’ industry events, you can’t let go of the swag that drives so much foot traffic to your booth, or you’re simply caught in a loop of “but we’ve always done it this way.
Rather than blindly adhering to tradition, marketers have to critically evaluate how each expenditure contributes to overarching goals and objectives. Understand whether you need to boost brand awareness or generate leads, for example. Every dollar spent should serve that purpose, and you’ll find yourself yielding higher ROI.
This roundtable will discuss the realities of taking this approach. We’ll learn from each other, about what’s been working and what hasn’t, and come away with new ideas to apply as well.
Participation in the Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.
If you don’t qualify, we’ll suggest other learning events that may be a better fit for you.