Event marketing is evolving quickly, and innovative marketers are using a variety of new approaches to deliver better-quality, faster-converting sales opportunities, but how do you guarantee that you get in front of qualified, in-market buyers to better ensure ROI?
In this session, Tim, Regional Director Europe at BuyerForesight will lay out the key elements of successful event marketing campaigns drawn from hundreds of events we’ve delivered with companies like Google, Intel and Epsilon.
Attendees are encouraged to share their own experiences and experimentation with event paradigms.
Presented by
BuyerForesight™ is the producer of Common Sense Conferences™
Dedicated to designing focused conversational marketing programs backed by company and contact intelligence, our programs emphasize storytelling, stimulating debates, and unexpected insights. Additionally, you’ll have the opportunity to connect with other savvy marketers.
This is an executive peer group roundtable event for 8-10 Senior Field, Demand Gen, ABM, Growth, and Event Marketing Leaders. We use a conversational, story-telling approach that works best when everyone participates.
12:00 – 12:15
12:15 – 14:15
14:15 – 14:30
Balthazar offers all-day brasserie dining in the heart of Covent Garden, serving breakfast, lunch, and dinner, as well as weekend brunches. The French-inspired menu includes fruits de mer from the raw bar as well as a wide selection of classical French brasserie and bistro dishes.
Participation in this In-person peer discussion is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with directions to the meeting hall inside Balthazar.
We will follow COVID guidelines mandated by the government and the venue.
I had the opportunity to get together with fellow marketing leaders in Singapore for a roundtable discussion of ‘what’s next’ for event marketing. As buyers’ journeys are constantly evolving, it is important for us to innovate how we run events. It was a great discussion.
It was great! I got to meet with other marketers facing similar challenges to my own, and the intimate dinner was the perfect environment during which to explore new possibilities to tackle those issues.
It was really engaging, talking to our peers from different industries. We were discussing ideas. It was not just one big PowerPoint presentation. It was very effective. I guess I’m taking back a lot of notes with me.
